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Tempcover appoints new CMO to build on digital marketing success

Tempcover is proud to announce that it has appointed Adam Craddock as CMO to expand on the company’s recent digital marketing successes. Craddock has 16 years of marketing experience, working across various technical disciplines, starting his career as a developer, before moving into conversion rate optimisation and spending the last seven years working in paid media.

In his previous position as Chief Media Officer at performance digital marketing agency RocketMill, he helped grow the team from just four to over 100, winning various awards, including The Drum’s ‘Agency of the Year’ and ‘Performance Agency of the Year’. Craddock has also presented multiple times at Google’s head offices, helping clients and fellow marketers improve their performance by making the most of new technology and developing people-first strategies.

In his new role, Craddock will be responsible for implementing industry leading marketing strategies to accelerate growth and increase market share. Commenting on his new appointment, Craddock says: “It’s a pleasure to be joining Tempcover at such an exciting time. In recent years the insurance market has seen more disruptors appear, accelerating innovation and the use of technology in the space, of which Tempcover has been a front runner for many years. There is still so much opportunity to build and promote insurance products that put the customer first, and working alongside such a talented team, I’m excited for how we can continue to be a driver for innovation within the market.”

Tempcover CEO Alan Inskip adds: “Digital marketing has been fundamental to Tempcover’s sustained and measurable growth in the face of adverse economic conditions. Adam’s impressive industry experience and proven track record will help elevate Tempcover’s digital marketing capability and performance to the next level.”

Tempcover is the UK’s original InsurTech company and since 2006 has been specialising in short-term vehicle insurance policies that last anywhere between 1-hour and 28-days – offering truly flexible short-term cover for the time drivers actually need, with no long-term commitment or auto-renewals.

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